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236 - Lean in to what makes you different — with Dr. Emmanuel Probst
The Futur with Chris Do
The Importance of Perception
A brand is a set of attributes. A brand is what people say it is, not something static. What's most important is how does your audience perceive the brand? And that's why also there is this chapter in the book that's called perception is the truth. We're going back to this world of let's be humble as brand strategists.
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