How to Improve Your Product to Make More Money

I always look for this in markets. Where can I improve the product by 10% and then charge 10 X as much as a result? And we do that every single day of the week. This is a derivative of a $5,000 in person training. We just found a way to deliver it to the right audience and we delivered it slightly differently and charged 50 times as much. What do you believe is true that the rest of the market doesn't that you're willing to test it and everybody else is assuming is false? Share your story with CNN iReport.