19min chapter

Most Innovative Companies cover image

Selling the Future

Most Innovative Companies

CHAPTER

The AI-Driven Marketing Revolution

This chapter examines the transformative effects of AI and digital media on marketing, comparing today's shifts to earlier digital transformations. It highlights the need for creativity and innovation in navigating the evolving landscape, as well as the importance of authenticity in advertising amidst AI-generated content. The discussion also emphasizes creating meaningful consumer interactions and adapting branding strategies to thrive in a digital age.

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