6min chapter

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THE FORTY-EIGHT LAWS OF POWER - Commented Book

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CHAPTER

The Law of Absence and Presence

A strong presence will draw power and attention to you. But a point is inevitably reached where too much presence creates the opposite effect. The more you are seen and heard from, the more your value degrades. At the right moment, you must learn to withdraw yourself before they unconsciously push you away. There is an art to knowing when to retire. If it is done right, you regain the respect you had lost and retain a part of your power. Make yourself too available and the aura of power you have created around yourself will wear away. Turn the game around, make yourself less accessible, and you increase the value of your presence. Law 17, keep others in suspense. Cultivate

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