Episode 020 - How to Sell UX Research with OOUX
The Object-Oriented UX Podcast
The Orca Process
OUX used to equate directly to the art and science of object mapping, but then we added a call to action matrix. We realized that the CTA should actually be touched on before getting into the details of attributes. If you're practicing or just nerding out on OUX and want to meet more people that are doing the same thing, head over to Facebook slash groups slash OUX world.
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