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Interview: Gabriel Weinberg of Traction on How to Find, Test, and Double Down on Scalable Growth Channels
Rocketship.fm
How to Launch a Successful Book in Stores
Greenfield: We're trying to get on a bestseller list. That involves trying to coordinate people going to purchase the book that first week, doing offline. Another thing we're testing is an incentive program which we had done last year in which a lot of other successful book launches have done. And whichever one of those seems to work, we're going to really double down hard on it. So how's your time split between this and DuckDuckGo? "In my spare time, believe it or not," Greenfield says.
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