
#51: Why Retainers Rock
Staying Solo
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Retainer Referrals - Are They the Best Referrers?
We tend to do mostly our base retainers because straightforwardness of them, but there are definite instances where we don't do ours best. Our retainer clients tend to be our heaviest referers, because they know us the best and they get the most value out of us. They turn into your own little referl engine. The nice thing about having that army is they're doing the marketing for you,. And you don't need to worry as much about where those refers are coming assuming you have the right type retainer clients - what you're going to be aiming for overtime.
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