The Definitive Case For Cost Controls On Meta (In 6 Arguments)
The Andrew Faris Podcast
00:00
How to Eliminate Cost Centers to Generate Profits
Human decision making in general is very bad at using past data to forecast the future. Machine learning is just drastically better, overwhelmingly better at taking past data and using it to predict future performance. Many media buyers think like it's so important because Facebook sometimes will take all of the money thatFacebook will spend on ad A instead of ad B. But with new run cost controls, you don't have to make a decision about turning off turning on an ad. And if Facebook doesn't think your ad will meet its standard for cost control then it will not run it.
Transcript
Play full episode
