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S3E15: A/B Testing Statistics issues CROs should ignore with Timothy Chan

Experiment Nation: The Podcast

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Introduction

Experimentation is a weekly, offbeat look at the world of experimentation. This week Richard talks with Tim Chan, former data scientist for Facebook. He says interaction effects tend to be overestimated and are actually quite rare. We'll talk about topics such as when it's okay to overlap or isolate T.S. in experiments.

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