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2min chapter
The Four Conversations: A New Model for Selling Expertise
2Bobs—with David C. Baker and Blair Enns
Reflecting on the Purpose and Essence of a Comprehensive Guide
This chapter delves into the journey of writing a book that distills over two decades of sales experience. It highlights the significance of community connection and the challenges of summarizing extensive knowledge into an accessible format.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode