2Bobs—with David C. Baker and Blair Enns cover image

The Four Conversations: A New Model for Selling Expertise

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Reflecting on the Purpose and Essence of a Comprehensive Guide

This chapter delves into the journey of writing a book that distills over two decades of sales experience. It highlights the significance of community connection and the challenges of summarizing extensive knowledge into an accessible format.

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