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How to Make a Name for Yourself
The name in this age of infinite scrolling has to do something for the customer, right? This is what I always say where my friend Patrick is ridiculously good at naming things. And so he would say like spend a ton of time figuring out how if I glance at your name, will it transmit some kind of information to me that will first get my attention? But also tell me, oh, this is worth me pausing on a minute and actually looking into. That was part of my motivation for totally rebranding the podcast over the last couple months.