Unleashed - How to Thrive as an Independent Professional cover image

596. Bart Sayer, Looking Beyond the Mirror: The Business and Science of Beauty.

Unleashed - How to Thrive as an Independent Professional

CHAPTER

Navigating the Cosmetics Industry

This chapter explores the structure and dynamics of major cosmetics companies like Estee Lauder and L'Oreal, emphasizing their management of various sub-brands. It examines the distinctions between mass and prestige beauty products, current market trends, and the significance of distribution channels in shaping brand equity.

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