
Liz Pelly, "Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist" (Atria, 2025)
New Books in Economics
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Exploring Spotify's Origins: From Advertising to Music Industry Perception
This chapter explores the origins of Spotify's founders, particularly Daniel Ek, revealing their background in advertising technology rather than music. It challenges the narrative that Spotify was always intended to be a music platform, highlighting their initial focus on creating an advertising service and the uncertainty that surrounded their content strategy.
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