AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
The Driver's Car Is the Easyest Thing to Dick Around With
The driver's car is the easiest thing to dick around with because its reactions are going to be entirely predictable. The military do not look for the most efficient route from a to b because they know it will be the one that's most heavily guarded. So there's a huge danger in looking at life as if it's an optimization problem in eve angle, which is a fundamental question about rationality.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode