How to Make Your Logo Red

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Red is fire, red as blood. Red is stop signs. And what does this do with design patterns, right? Like does this look like an error, right? Yes. How does that affect that? Man, I've gotten into such a thing one time over with branding folks that insisted that every button was red and I kept telling them we're building an application. You can't make the safe button red. We just can't do that. It's not an application where you have things like save and cancel. Save's red. Cancel's gray. Oh, thanks. I forgot about that one too. If Reds in your logo don't make it a default button color, let

Matt Griffin shows us how empathy and sensitivity to the world around us is the key to great design. He teaches us how as a leader, the worst decision is no decision. He explains how hands are his most invincible UX resource or tool. He also inspires us starting out to take 'every damn opportunity we can get'.

Secret Identity (4:46)
Origin Story (7:18)
Bearded Closing its Doors (17:04)
Biggest Failure (31:45)
Awkward Testing Story (43:21)
Design Superpower (45:44)
Design Kryptonite (46:54)
UX Superhero Name (50:07)
Fights for Users (51:48)
Habit of Success (63:25)
Invincible Resource (65:22)
Recommended Book (70:54)
Best Advice (78:12)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/041

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