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How AI Rights Shape the Commerce Landscape | Phillip Jackson | You're Not Your ROAS

Whale Informed by Triple Whale

00:00

The Dark Side

Philip Jackson: There are, there is the natural human need to want to create or persist a feeling. And then there's the marketers role and the role of brands in our world where we relinquish some control over our free will to them because we like the feeling that we get from it. I don't think that those two behaviors are so very different from each other. They come from the same emotional center as is that we're trying to chase a feeling or trying to chase an emotion. One we can manufacture another one we relinquish control. No pun intended.

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