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Ep 630: How to Bring a Boring Product to Life on TikTok

Secrets To Scaling Your Ecommerce Brand

CHAPTER

Bringing Boring Products to Life Through Effective Storytelling

This chapter explores storytelling techniques for marketing 'boring' products on TikTok, highlighting emotional transformations and relatable scenarios. It presents three effective storytelling formats and emphasizes the need for authentic creator content over polished influencer partnerships.

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