S03.EP11 - Debunking Branding BS with Austin Franke
JUST Branding
Is There a Difference Between Differentiation and Diligence?
B to b businesses are very similar. It is mostly awareness have to a, essentially, the arenberg bassenstute also talks about mass reach and broad reach. The only real way to do that is paid advertising, unless you you show up on podcasts like this,. Because you don't have any budget, right? So, ahem. But eventually, that's kone of the the pa wont want, wait, yu're not, you're not paying us. What? No, no, i think, i think you're right. You know, it's an interesting thing. I thing, early days, it is about getting noticed, getting awareness. But i gu
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