Cannes Special Part 3: Samsung’s Benjamin Braun on Creativity in Brand Marketing
The TrustMakers
00:00
The Power of Purpose
The influence of Gen Zers across all generations in terms of how I buy, what I see content-wise, how I engage is actually really far reaching. One of the things that came through for the Gen Z data as well was please can brands use their superpower in this scary world? Samsung has a foldable phone kind of a tripod and do your things like sing into it. You've helped my life be better today on the podcast. It's so nice to talk about technology with you. Benjamin: "It doesn't account for my lack of voice"
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