In this episode, Caleb Marshall, founder of Tropeaka, opens up about his journey from battling chronic fatigue to building a global health brand. After discovering the life-changing benefits of quality nutrition, Caleb and his co-founder launched Tropeaka to make healthy living accessible and appealing. Caleb shares his insights on scaling a brand with no initial marketing budget, leveraging influencer marketing, and competing in a saturated wellness market.
Listen to Nathan & Caleb discuss:
- Caleb’s personal health journey and how it inspired Tropeaka
- Leveraging influencer marketing in the early days to grow on a budget
- Insights into product development and creating high-quality superfoods
- Lessons in competing in a saturated health market with a unique brand identity
- Strategies for customer retention and building a loyal community
And much more entrepreneurial advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
