2min chapter

Channels with Peter Kafka cover image

A n00b’s guide to the Microsoft / Activision deal the FTC wants to stop

Channels with Peter Kafka

CHAPTER

Gaming in the Gaming Business?

When Microsoft announced this deal last year, they said games are really big. Sometimes I'll see estimates that peg the game's business at $200 billion. The array of types of games is just so vast, so broad that it feels silly to group them all together and talk about them as the gaming business. But yes, gaming is now part of the cultural consciousness.

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