TKE: Creativity and risk in brand building, with John Schoolcraft, Oatly
Beautiful Misfits
The Reckless Pursuit of Profits
"The reckless pursuit of profits without any consideration for the well being of the planet and humans that live here should be considered a crime," he said. "Our whole idea from the very beginning was never really money focused." The board had given us cany, you know, make the company bigger, more successful, yes, but we thought, lockwe, we have a set of skills that we should use in the best way possible to create,. you know, positive socital change", Mr O'Leary added.
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