How Brands Have Been Using Gaming as a Virtual Catwalk

I'm a really big fan of how fashion brands have been using it as the new sort of virtual catwalk. When Ralph Lauren launched their, you know, their latest range in Fortnite, I just thought that was quite a fun audacious sort of thing to do. So I like that as a behavior. Yeah, so get in an experiment. And have you got an example of your favorite game activation of from a brand? Great example. Ali provided are strong ways that brands have been organic in that space while still demonstrating their brand value.