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JoAn Scott - NCAA Vice President of Men’s Basketball

Sports Business Radio Podcast

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Behind the Scenes of NCAA Tournament Logistics

This chapter delves into the intricate logistics of promoting corporate partnerships during NCAA tournament events, especially the Final Four in San Antonio. It highlights the extensive planning involving local committees and the significance of early arrangements for accommodations and venue management. The discussion also covers technological innovations enhancing fan engagement and the collaborative efforts among various stakeholders to ensure a successful tournament experience.

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