American Kings author Seth Wickersham & Versant President of Sports Matt Hong 8/14/25
CNBC Sport
00:00
A New Era in Golf Broadcasting: The USGA Deal Explained
This chapter explores a groundbreaking deal between a new company and the USGA, renewing coverage of major golf tournaments for six more years. It analyzes the impact of this partnership on the company's branding and its future in the sports media landscape.
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