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Ep. 968: Robert Cialdini Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Psychology of Saying Yes

Bob Ruffley says he had a "light bulb moment" in college. He was studying social psychology, the study of everyday human behavior. It led him to think about why people say yes when they are offered something by someone who is not themselves an expert on that subject. In many cases it's because we feel like we owe somebody and want to help them out.

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