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4min chapter
The $1 billion tomato: how 150 years of history drives new innovation at Heinz
On Brand with ALF & Rory Sutherland
The Secret of the Balance Writer
Rine: I think it's important to understand the consumer dot of that specific market. We have recently done a few incursions into the space, more in an inorganic way. Wi spices mixs, right? So we acquired company in germany that's doing really well. The secret is that before they started to monotize t that they bilt a community, right? They start to collect data from consumers. And that is what everyone says in the dito se right? That probably the main acet is the close relationship and direct relationship.
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