How to Build a Successful Brand Without Using Content

In content, oftentimes, saves, creates a lot of scale. Successful RAs are those that pick their lane and focus on doing that lane in a world-class level,. You can bring your own structured products if you want, but it's just time and energy to get that done. The biggest problem that I've seen from a lot of kids is they get into the RA space in a candy store and then two years later all of a sudden they're even more unhappy? Not to say some of these bigger aggregators aren't great, we just need to re-center ourselves.

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