How I Built This with Guy Raz cover image

Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

How I Built This with Guy Raz

CHAPTER

The Power of Storytelling in Marketing

This chapter explores the significance of transparency and storytelling in marketing, particularly for products like coffee linked to specific farmers. It offers strategies for entrepreneurs to create authentic brand narratives that resonate with consumers, especially Gen Z and millennials, while also highlighting the role of teamwork in branding.

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