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255: Creating an Engaged Community: Owned Media Series Episode 3
Destination Marketing Podcast
The Benefits of Old Media
Reese Witherspoon is a great case study for why if you play the long game and build this owned audience, it's almost like compounding interest. She had created an audience through her Reese's book club, which was a litmus test of what people liked or disliked. So she started realizing, wow, I've got a lot of power here. And then after that started going, she realized, well, I can leverage this.
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