2min chapter

Through The Web cover image

What is wrong with Pantone?! Elon wants $8, Ethan Klein, Netflix Ads, Apple vs. Spotify and Lemmings

Through The Web

CHAPTER

Is There Any Level of Authenticity on Social Media?

I think there's some level of authenticity, but nobody's 100% authentic on social media. I would be very interested to see the quarterly updates early next year of meta as how much engagement and user behavior has changed towards people adapting to reels versus their regular stuff. People will fall off and move to other places as with Twitter. But again, the companies are just going to look at engagement. And if the engagement is true, they're happy.

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