
Emily Horgan, Independent Kids Media Consultant on the best way to release a family movie today
#Kidtech
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The Importance of Day One Content Marketing
The one piece of guaranteed real estate that somebody has launching on a streamer is the new on, right? So their content will most likely be put on the new on rail. And so it's about taking that moment where you are won't click away from your viewer and making sure the maximum number of people click on it. I have not seen a movie that has significantly underperformed in its streaming after a theatrical release - even if they didn't do well at box office.
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