Okay, grifty advertising. So actually, there's a step back. What is the multi-level marketing scheme? Like what? Because I've experienced a similar thing. I remember I worked at Esseld Women's Shoes at Sears and a bank. And then just remember like some kind of, I forgot the name of the company, but you can sell like knives or whatever. Like that's a couple of calls. Oh, I know what

you're talking about. I'm like,

I'm sure there's a lot of things like this, right? And I remember feeling similar thing like, why? To me, what was fascinating about it is like, wow, like human civilization is interesting, like a pyramid scheme. Like I didn't maybe didn't know the words for that. But it's like, it's cool. Like you can like get in a room, you convince each other of ideas, and you have these ambitions, general desires, especially when you're young, to like, like life sucks right now. Nobody respects you. You have no money. And you want to do good. And you want to be sold this dream of like, if I work hard enough at this weird thing, I can shortcut and get to the very top. Yes. I don't know what that is. And I also in me felt that like life really sucks. And I can do good. And I'm lucky. I found a way to do good. I'm like, and I don't know, you connect with that somehow. I think there's like this weird fire inside people to like, to make better of themselves, right? I don't know if it's just an American thing or if it but anyway, that was fascinating to me from a human nature

perspective. Grifters play on this though, right? Like this is, so the best salesman play on true narratives that you already believe. So the true narrative is, you know, life is unfair. It is tough. The American dream as described by go to a job, work at the same company for 40 years and then retire to a safety net that your positive is going to be there, that is largely debt. And so they like play on those fears and those problems to then sell you a pill, a solution, a thing. And the problem is that the solution is usually worse than even the problem they sketched out. Like you will do better most of the time by going with a regular company than you will by going with these goofy multi-level marketing. But let me answer your question. What is a multi-level marketing? So there's a criticism, first of all, that well, let me get to what it is in theory. Like at its most ideal, multi-level marketing is where you have a product that you're selling. And one of the ways you help sell it is by rather than going through traditional marketing, like where you go and you put out print advertising, it's like sort of a social network of marketing. I sell to you and it actually lacks not only can I sell to you, you can then go sell this product and you'll make money selling it. And you know what, to incentivize me to get other salesmen, because when I get another salesman, I'm actually giving myself competition. So that's bad. So to incentivize me to do that, they'll pay me part of what you make, right? And then you go out and you go, okay, well, I can sell this product. I also can get new salesman to like sell for me. And I'm going to make money from you, whatever. So it goes down the line of you create multiple levels where you can profit from their marketing, right? The problem with this system is that however well intentioned it is, is that usually the emphasis of that selling and making money ends up not being about the product at all, and ends up entirely being about recruiting new people to recruit new people to recruit new people. That's the real way to make money in multi-level marketing. This is where the very true criticism of most multi-level marketing, if not all, are pyramid schemes in structure. Because what a pyramid scheme is, is it's all about, I put in $500 and I recruit two people to put in $500 and that comes up to me. And they get two people to put in $500 and it goes to them. And the reason it's a flawed business model is in order for it to work and everyone to make money, you'd have to assume an infinite human race. And so that's not the case. Most people end up getting screwed in multi-level marketing and in pyramid schemes, that's what that is. That's that thing.