
474 - The Obstacle is the SwagWAY, with Julian Glander
Creative Pep Talk
Navigating Art and Marketing
This chapter explores the nuances of film marketing and viewer expectations, contrasting nostalgic movie rental experiences with current marketing strategies. The speakers advocate for viewing marketing as a valuable phase, akin to a 'victory lap' after creation, promoting enjoyment over drudgery. Additionally, they delve into the significance of flexibility and collaboration in the creative process, emphasizing the role of communication and genuine feedback from loved ones.
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