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The Effect of Advertising Placements on Scary Horror Movies
No one would jump out of a plane in their right mind without a parachute. We like to be able to contain danger, but at the same time expose ourselves to it. This kind of safety kind of danger stuff and being scared safe isn't lost on people who work in the advertising industry either. So, when you look at different kinds of films he has that placed in them, there's more thought gone into that than you might think.