We need to not be negligent in ignoring it, both in ignoring that it exists and ignoring what it is once we're aware of it. Data are like fossils. They're like the bones. So data, i think, se it in the there was another australian event that i participated in right before i had my daughter last year,. where i did a digital provocation talking about the fact that data is not reality.data is ot ground truth. It's one 96.8 square feet (14 square meters) You just became like the number one bestest guest we've ever had. I didn't realize that this was a perfect episode. We were saving that one for next week.
Every consumer is now aware, at some level, that they are constantly generating data simply by moving through the world. And, every organization that puts physical devices or digital experiences into the paths of consumers has to make decisions about what data they collect, how they manage it, and what they do with it (both the immediate plans and what unknown plans may emerge in the distant future). The questions, decisions, and mindsets that this reality brings into play are just one big gray area after another. Angela Bassa grapples with these issues on a daily basis both professionally and personally, so we sat down with her for a lively and thought-provoking discussion on the subject. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.