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Number #1 thing to build your personal brand - Rory Vaden (Brand Builders Group)

The Jason Marc Campbell Business Podcast

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You Don't Want to Be Pigeonholed

One of the resistances i often hear is, oh, well, i don't want to necessarily be pigeonholed into being that person. That's kind of a unwarranted fear that most people have when they get started. The goal is to find your uniqueness and exploit it in the service of others. 99% of personal brands cannot answer this one question: What problem do you solve in one word? And if you can't answer that problem, there's no way your prospects or the market ever will be able to.

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