Collaborating Instead of Competing

A positive sum environment is one where it makes sense to collaborate instead of compete. In souricose for example, they see like something like 30 to 35 % of their bids come from outside of their own platform and web siten. So had they tried to compete at the protocol layer and do it themselves, they've kind of turned away a 30% of the market activity. And it is economic make sense to collaborate with the ecosystem instead of trying to compete with it.