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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

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How Do You Know if You've Got a Good Cover?

We pitched to all the big ad agencies and almost none of them with some exceptions Ogilvy actually is a kind of ours I think I can mention that. It's done by the companies themselves in the marketing group so they will go assess the advertising and see expos if it worked or not because then they have hard data right the problem is going forward. One guy said the cover is a come on to learn more about the book yeah message a weird cover then now I want to figure out what the heck's going on there is about diving this is about science.

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