The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Collaborative Innovation in Product Development

This chapter explores the synergy between quantitative and qualitative research teams to enhance product development through rapid testing and iteration. It highlights the importance of teamwork, consumer feedback, and the creative risks involved in fostering an agile environment for innovative outcomes.

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