This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agency, Omniscient Digital. 

In this episode, our Content Growth Marketer Karissa Barcelo interviews Omniscient Digital’s co-founders Allie Decker and Alex Birkett about the role of a Content Marketing Strategist.

What does a CMS actually do day-to-day, as well as quarterly and annually? How do they fit into the broader content program and broader marketing organization? What makes an effective content strategist versus an ineffective one?

We cover these questions and more.

From this discussion, Karissa developed The Ultimate Guide to Becoming a Content Marketing Specialist.

In this piece, we break down the role of a content marketing strategist. Whether you want to hire one or you want to be one, this post will give you the answers you need to the most pressing questions:

• What does a Content Marketing Strategist do?
• What are some of the skills or traits an employer looks for in a Content Marketing Strategist?
• What does a typical year, quarter, month, week and day look like for a Content Marketing Strategist?
• What are some of the biggest misconceptions about the role?
• What are the biggest mistakes Content Marketing Strategists make in their work or strategy today?
• What’s the median salary for a CMS today?
• Why is the role of Content Marketing Strategist worth diving into in 2021?
• What does the future of content marketing look like?

And so much more. Check it out.

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

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