The Carey Nieuwhof Leadership Podcast cover image

CNLP 544 | TED's Chris Anderson on Why and How Ideas Spread, The Backstory to TED's Massive Growth, How TED got Rejected by Network Television, and His Advice to Preachers and Communicators

The Carey Nieuwhof Leadership Podcast

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What's the Most Radical Thing I Can Give Away?

Kerry Sanderson: Did you write a book called free, maybe in 2009? Was that actually you? He says he's been thinking about the power of giving away amazing content. "In many ways it drove everything that we did at TED was to try to... In a way, your whole work is all based on giving away amazingcontent"

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