Nostalgia vs. Modernity in Retail

This chapter examines the revival of department stores as appealing shopping venues for Gen Z, contrasting them with the experiential focus of contemporary malls. It highlights the nostalgic charm of traditional department stores, celebrating their unique products and bargain deals while noting the warm, casual atmosphere provided by their sales staff. The discussion reflects on generational differences in shopping behaviors, illustrating how older consumers find comfort in familiar experiences, whereas younger shoppers often pursue trendier options.