The economy is worse than it was six months ago or a year ago, right? So people are being asked more about their bottom line and spending more on cost cutting. And so as you make these sales pitches to companies like one of the big ones is, hey, this might be inevitability. Is it, hey, you have a bigger purpose than just pure financial profit now? What are some of the things that you tell sitting across the table from a leadership of another company?

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