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Why the Need for Speed is a Marketer’s Greatest Weapon, with Jay Baer
The Marketing Millennials
The Importance of Speed in B2B Sales
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Gartner: Nearly half of all millennial B2B buyers prefer an entirely seller-free experience. So this whole idea, like request a demo, and someday we'll call you back if we have time to give you a demo is dumb, right? You're much better off having a demo that is self-servable,. It's a video series of videos, whatever, and then let us know if you got questions that aren't answered by the demo. This idea that somehow an interaction with a salesperson is ipso facto more likely to close a sale is no longer true.
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