Webinar: The Engagement Lifecycle of a Product by Facebook Product Leader
The Product Podcast
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Product Management - Understanding Customer Touchpoints
The customer first becomes aware of the e-commerce provider through ads or expressing a need in a Google search and finds them in a result. The customer then engages with that equipment, looks for assembly instructions, connects with support to resolve issues or returns the product as well. This is really the path to acquisition. It varies by each person and it doesn't necessarily come from one place to another.
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