Is There a North Star in Facebook?

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I think it comes down to a few things. How are you looking at performance of as like, how are you doing attribution? What audience is performing? What landing pages perform? I would be careful of anybody who says that there's a North Star or anything fixes anything post iOS. A modern marketer today needs to work very closely with their finance and operations team to see how changes to their ad account will impact the bottom line.

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.

Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

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Timestamps:

0:00 Intro

02:06 The Fun Part

06:15 What The Modern Marketer Needs

08:27 Start With The Basics