The Marketing Millennials cover image

119 - Why a Strong Brand Matters in Performance Marketing, Cody Plofker

The Marketing Millennials

00:00

Is There a North Star in Facebook?

I think it comes down to a few things. How are you looking at performance of as like, how are you doing attribution? What audience is performing? What landing pages perform? I would be careful of anybody who says that there's a North Star or anything fixes anything post iOS. A modern marketer today needs to work very closely with their finance and operations team to see how changes to their ad account will impact the bottom line.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app