
Starbucks' Bitter Brew | The Founder's Curse | 1
Business Wars
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Navigating Challenges: Schultz's Return to Starbucks
This chapter examines Howard Schultz's controversial return as CEO of Starbucks amid unionization efforts and declining sales. It highlights his engagement with baristas, addressing grievances and the company's evolving identity while grappling with the implications of labor movements.
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