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136 - Why CX Is A Marketing Tactic, With Jess Cervellon From Feastables by Mr Beast

The Marketing Millennials

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Marketing and Customer Experience Need to Be Married

"I would rather text someone and say, get rid of my problem than hop on a phone call," she says. "If marketing puts out a campaign and they don't understand what CX has to go through or the experience of your customer." A communication loop between marketing and CX is 'the one hill I will die on' She doesn't think every company does it well.

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