The Three Most Important Things to Keep in Mind When Starting a New Project

Sally Kohn: I want to talk about sponsorship in the context of starting a new project. What are three things that you should be thinking about as you figure out how you're going to build this thing? She says making it easy for people is a huge competitive advantage, especially if they have a big audience. Kohn: "Every sponsorship that you should do should be win, win, win"